Always plan ahead - it wasn't raining when Noah built the Ark (Richard Cushing) |
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Business Continuity Planning
With the current COVID-19 pandemic affecting almost every business in some way having a Business Continuity Plan to keep trading or diversify your business to adapt to the situation you are faced with can be invaluable - we offer a free initial hour. Sometimes a fresh pair of eyes can identify ideas you may not have thought of yet.
Business Plans
A great piece of advice given to me many years ago was to start with the end in mind.
Business Planning is all about knowing what you want to achieve and what success looks like. Once you have this picture in mind your business plan is simply the document that breaks down the steps on how you are going to get to the end of your journey
Plans can be short term or longer term but should always be a living breathing document frequently referred to and adapted when things inevitably change along the way. Your Business Plan should be a source of reference and a monitoring tool to check progress at frequent intervals
Astrality Business Services can help you with the whole process and in writing your plan in a format that will be both useful to you but also to meet requirements if you need to seek funding or grants.
Business Planning is all about knowing what you want to achieve and what success looks like. Once you have this picture in mind your business plan is simply the document that breaks down the steps on how you are going to get to the end of your journey
Plans can be short term or longer term but should always be a living breathing document frequently referred to and adapted when things inevitably change along the way. Your Business Plan should be a source of reference and a monitoring tool to check progress at frequent intervals
Astrality Business Services can help you with the whole process and in writing your plan in a format that will be both useful to you but also to meet requirements if you need to seek funding or grants.
Marketing & Communications Plans
You have a great product or service, you have set up your website so that's job done isn't it?
Far from it - if nobody knows you are there then all your hard work has been for nothing which is why it is essential to look at marketing and communication as an investment and spend quality time getting it right.
Your marketing plan goes hand in hand with your business plan and details all of the ways in which you will look to raise the profile of your business and brand.
From market research to literature, from press announcements to social media and much more in between there are many very cost effective or free ways to get your message across but does this reach your target customers? Your Marketing & Communications plan will focus your activities and ensure that you are not wasting time, effort and money on marketing channels that do not work for your business whilst also maximising external opportunities to promote your offer.
Far from it - if nobody knows you are there then all your hard work has been for nothing which is why it is essential to look at marketing and communication as an investment and spend quality time getting it right.
Your marketing plan goes hand in hand with your business plan and details all of the ways in which you will look to raise the profile of your business and brand.
From market research to literature, from press announcements to social media and much more in between there are many very cost effective or free ways to get your message across but does this reach your target customers? Your Marketing & Communications plan will focus your activities and ensure that you are not wasting time, effort and money on marketing channels that do not work for your business whilst also maximising external opportunities to promote your offer.